Competative Books

This book is a self help book for the people preparing for IBPS SO Officer exam. This book gives you some basic rules to follow for better performance in exams.

In an organization, a Marketing Officer primarily deals with concerns like increasing the sales of his/her company’s products and services, maintaining their brand value, identity, etc. When we talk about the sphere of marketing of Bank products, Marketing Officers assume even greater importance. IBPS or the Institute of Banking Personnel Selection being one of the premier institutions for carrying out recruitment for various public sector banks in India it also bears the responsibility to induct marketing officers for them. IBPS, therefore, carries out the IBPS SO Marketing Officer exam for this purpose. To help the aspirants desiring to earn this post through this exam EduGorilla, therefore, has brought two of its extremely efficient preparatory tools – IBPS SO Marketing Officer Mock Tests and Online Test Series.

This book is a self help book for the people preparing for IBPS SO Rajabhasha officer exam. This book gives you some basic rules to follow for better performance in exams.

This book is a self help book for the people preparing forIIT-Jee chemistry officer exam. This book gives you some basic rules to follow for better performance in exams.

This book is a self help book for the people preparing for IIT/JE Group officer exam. This book gives you some basic rules to follow for better performance in exams.

This book is a self help book for the people preparing forIIT?JEE exam. This book gives you some basic rules to follow for better performance in exams.

In this competitive world of today, one cannot achieve success only by putting in hard work. One has to imbibe and practise various techniques along with hard work to fulfil one’s desires or reach the targetted goals.
The book precisely deals with the different techniques, one has to inculcate in order to improve and enhance one’s memory power. This is because hard work combined with a sharp memory is an ideal combination and can create wonders!
The book has been divided into 30 chapters which denote 30 days in which each chapter symbolises a day, and the author aims to improve and sharpen the memory of all its readers in just 30 days! Basically, each chapter contains all the necessary steps and methods, one must practise in one’s daily life to increase and strengthen the faculties of one’s brain.
Some of the salient features of the book are:
• How to improve one’s imaginative powers?
• How to improve the concentration of mind?
• How to remember and successfully perform all our daily activities?
• How to prepare notes and excel in exams?
• How to remember dates, birthdays, anniversaries, historical dates, incidents, etc.?
• How to remember telephone numbers, names of persons, places, terms and terminologies?
All the above and much more… Hence readers, it is definitely a must read for all of you, particularly the students and young professionals who are striving hard for a bright future ahead!
#v&spublishers

Unlock the Door to Potential Benefit Realisation

Key Features
● Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice
● Simplified English especially suited for Indian audience
● Concepts explained with help of relevant figures, diagrams and examples .
● Exercises for readers at end of each section
● Fits both academic and professional needs.
● Examples and Case studies from Indian context.

Description
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

What will you learn
● Inbound Marketing, its analysis and implementation
● The Art and Science of Consumer Connections
● Customer Conversion Machine, Content Marketing
● Enticing Visitors to your Website
● Conversion and Measuring Success with Analytics

Who this book is for
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents
1. Inbound Marketing An Introduction
2. Implementing and Analysing Inbound Marketing
3. The Art and Science of Consumer Connections
4. Customer Conversion Machine
5. Content Marketing
6. Enticing Visitors to your Website
7. The Concept of Conversion
8. Measuring Success with Analytics

About the Authors
Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base . A NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.

Her Linkedin: linkedin.com/in/dr-chandrani-singh-72448a22

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.
Unlock the Door to Potential Benefit Realisation

Key Features
● Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice
● Simplified English especially suited for Indian audience
● Concepts explained with help of relevant figures, diagrams and examples .
● Exercises for readers at end of each section
● Fits both academic and professional needs.
● Examples and Case studies from Indian context.

Description
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

What will you learn
● Inbound Marketing, its analysis and implementation
● The Art and Science of Consumer Connections
● Customer Conversion Machine, Content Marketing
● Enticing Visitors to your Website
● Conversion and Measuring Success with Analytics

Who this book is for
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents
1. Inbound Marketing An Introduction
2. Implementing and Analysing Inbound Marketing
3. The Art and Science of Consumer Connections
4. Customer Conversion Machine
5. Content Marketing
6. Enticing Visitors to your Website
7. The Concept of Conversion
8. Measuring Success with Analytics

About the Authors
Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base . A NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.

Her Linkedin: linkedin.com/in/dr-chandrani-singh-72448a22

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.
Unlock the Door to Potential Benefit Realisation

Key Features
● Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice
● Simplified English especially suited for Indian audience
● Concepts explained with help of relevant figures, diagrams and examples .
● Exercises for readers at end of each section
● Fits both academic and professional needs.
● Examples and Case studies from Indian context.

Description
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

What will you learn
● Inbound Marketing, its analysis and implementation
● The Art and Science of Consumer Connections
● Customer Conversion Machine, Content Marketing
● Enticing Visitors to your Website
● Conversion and Measuring Success with Analytics

Who this book is for
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents
1. Inbound Marketing An Introduction
2. Implementing and Analysing Inbound Marketing
3. The Art and Science of Consumer Connections
4. Customer Conversion Machine
5. Content Marketing
6. Enticing Visitors to your Website
7. The Concept of Conversion
8. Measuring Success with Analytics

About the Authors
Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base . A NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.

Her Linkedin: linkedin.com/in/dr-chandrani-singh-72448a22

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.
Unlock the Door to Potential Benefit Realisation

Key Features
● Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice
● Simplified English especially suited for Indian audience
● Concepts explained with help of relevant figures, diagrams and examples .
● Exercises for readers at end of each section
● Fits both academic and professional needs.
● Examples and Case studies from Indian context.

Description
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

What will you learn
● Inbound Marketing, its analysis and implementation
● The Art and Science of Consumer Connections
● Customer Conversion Machine, Content Marketing
● Enticing Visitors to your Website
● Conversion and Measuring Success with Analytics

Who this book is for
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents
1. Inbound Marketing An Introduction
2. Implementing and Analysing Inbound Marketing
3. The Art and Science of Consumer Connections
4. Customer Conversion Machine
5. Content Marketing
6. Enticing Visitors to your Website
7. The Concept of Conversion
8. Measuring Success with Analytics

About the Authors
Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base . A NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.

Her Linkedin: linkedin.com/in/dr-chandrani-singh-72448a22

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.
Unlock the Door to Potential Benefit Realisation

Key Features
● Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice
● Simplified English especially suited for Indian audience
● Concepts explained with help of relevant figures, diagrams and examples .
● Exercises for readers at end of each section
● Fits both academic and professional needs.
● Examples and Case studies from Indian context.

Description
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.

What will you learn
● Inbound Marketing, its analysis and implementation
● The Art and Science of Consumer Connections
● Customer Conversion Machine, Content Marketing
● Enticing Visitors to your Website
● Conversion and Measuring Success with Analytics

Who this book is for
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.

Table of Contents
1. Inbound Marketing An Introduction
2. Implementing and Analysing Inbound Marketing
3. The Art and Science of Consumer Connections
4. Customer Conversion Machine
5. Content Marketing
6. Enticing Visitors to your Website
7. The Concept of Conversion
8. Measuring Success with Analytics

About the Authors
Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon,Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base . A NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.

Her Linkedin: linkedin.com/in/dr-chandrani-singh-72448a22

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.

The ‘India Quiz Book’ has been specially developed for all inquisitive readers, particularly those, who want to enhance their Intelligence Quotient (IQ) and General Knowledge for the purpose of appearing in various competitive exams for entrance and recruitment. The book is not an ordinary GK book but it is an effective tool and system to check your GK & IQ intelligently after you have gone through all those books on GK and other subjects which you could lay your hands on. The book is also extremely useful for those who aspire to participate in various educational and television quiz programmes of repute. The book is divided into more than Fifty Quiz Sets, each comprising the right-mix of questions on a different subject, from Geography to History, from Economy to Science, from Environment to Art & Culture, from Sports to Cinema, and many more are provided to test your GK & IQ precisely and make you tough-enough to appear in any Quiz contest or exam and emerge a clear winner.

The present book has been specially published for the aspirants of ‘Indian Coast Guard – Navik (Domestic Branch)’ Recruitment Exam. The book comprises Specialised Study and Practice Material for the exam which is prepared by experts. The book contains adequate Study and Practice Material with numerous MCQs on all the relevant subjects important from the point of view of examination. Both the Study and Practice Material have been prepared by respective subject-experts with due diligence. A Solved Question Paper has also been given in the book to make you well-conversant with the exam pattern, the type of questions asked and their answers. Based on the Current Pattern of exam, the book will prove very useful for study, practice and during precious moments before the exam for reference and revision. It is highly recommended to Sharpen your Problem Solving Skills with thorough practice of numerous questions provided in the book, and prepare yourself to face the exam with Confidence, Successfully.

This comprehensive book is specially published for the aspirants of Indian Coast Guard–Assistant Commandant Recruitment Exam. The book covers both Preliminary and Final Selection Tests in detail, and comprises the latest study and practice material with exhaustive exercises. A solved test paper is also provided in the book to make the readers familiar with the test-pattern and gain expertise over tests. Detailed explanatory answers have also been provided for selected questions for better understanding of readers. The book covers in great detail, all aspects of Selection Tests and Interviews, such as: Mental Ability Test/Cognitive Aptitude Test, Psychological Tests (PP&DT, TAT, WAT, SRT, SAT), Group Tests (GTO Tasks & Obstacles), Pilot Aptitude Battery Test (PABT/CPSS), Personal Interview/Personality Test. Numerous Model Interviews, Group Discussions and Lecturettes are also incorporated in the book for clear understanding and practice of the readers. There are additional units in the book on Interviewers’ Expectations from You, Personality Development Tips, and Do’s & Don’ts at Interview, etc. The book, with a simplified and reader-friendly approach, has been prepared under the active guidance and supervision of a panel of experts in the field of competitions. The sole aim of the book is to turn the young aspirants into candidates eligible for selection at Indian Coast Guard with flying colours.

Indian Journal of Holistic Nursing – Volume 2 – 2006